It’s possible that, on average, content on WordPress websites better adheres to Google’s quality guidelines, and Google was more eager to index it.
Based on our data, we can’t say that the quality of the blog posts is equal on both Wix and WordPress domains. One possible reason is the quality of content. Of course, correlation is not causation, and many factors could contribute to these results. The reason is simple: it seems to be the most neutral category widely represented in both WordPress and Wix websites. To me, a natural benchmark was to compare indexing of blog posts. That’s why, to avoid comparing apples to oranges, I decided to repeat the analysis after grouping the pages. Google is typically eager to index content-rich pages, while pages with less content (like author pages) are less interesting from the perspective of a search engine. One type of page (e.g., blog posts or product pages) might be harder to get indexed than the other, and this is important to note when analyzing Index Coverage of any domain. Websites vary in the types of pages they contain. That’s why it’s possible that the significant number of Micro and Small domains for Wix could affect the average results and cause Wix to have better statistics. It’s easier to get a small website indexed than a large one. In the case of WordPress, the trend was reversed – most analyzed domains were large, and these were the most indexed ones. In the case of Wix, most analyzed domains were small, and these were also the ones indexed better. It’s important to note that the level of indexed URLs coincided with the distribution of domain sizes in our sample. The percentage of indexed URLs was approximately constant from the Micro to Medium range and oscillated around 80% and gradually increased for the domains in the Large range. The percentage of indexed URLs in the Micro range reached over 90% and significantly decreased for bigger websites.įor WordPress domains, the situation looked different. In the case of Wix, domains with fewer pages were indexed better than large websites. Here’s a chart presenting how it looked for both CMS. That’s why we also analyzed how the domains were indexed in each size range.
This could potentially affect the average indexing levels and makes it difficult to compare them. Most Wix domains were in the Micro or Small range, while most WordPress domains were large.
However, this data doesn’t show the whole truth.Īs you can see on the charts in the Methodology chapter, our samples differed in the size of the domains. The domains on both WordPress and Wix were similarly indexed, with Wix winning by a very minor margin. Wix domains had 84% of indexable URLs indexed.WordPress domains had 83% of indexable URLs indexed on Google, and.Then, we began to analyze all of the indexing data and performed additional research to shed more light on the Wix vs. We used ZipTie – our indexing intelligence platform, which allowed us to check the percentage of indexed URLs on each analyzed domain. This is simply because a typical Wix website is small, and WordPress websites are larger in comparison.Īfter selecting the domains, we began to check their indexing data. The charts below present how many domains we investigated in each size range:Īs you can see, our dataset doesn’t allow directly comparing these two content management systems because we weren’t able to find similar amounts of domains within the same groups. We organized them according to their sizes and divided them into four groups based on the number of pages on those domains: Our dataset consisted of 1037 domains: 641 Wix domains and 396 WordPress domains.
To pick the domains, we used BuiltWith – a database of websites and the technologies they’re using. The first step in our analysis was creating a database of websites created using Wix and WordPress.
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